Ivan Gonchev – Amazon Strategist & International E-Commerce Practitioner
About Ivan
Ivan Gonchev is an international e-commerce expert, entrepreneur, and EYBA mentor whose focus lies in scaling exports through Amazon and digital marketplaces to the U.S. market.
As co-founder of EYBA, Ivan brings practical experience from building and growing several successful international brands. Together with his partner, he built EXIT — Estonia’s largest Amazon-based brand — setting a national benchmark for digital export success.
Ivan’s expertise covers the entire e-commerce value chain: from product development, manufacturing, and logistics to brand strategy, sales optimization, and legal frameworks.
With operations spanning four U.S.-registered companies and one Estonian parent firm, Ivan connects Asian manufacturing partners, U.S. logistics networks, and European export teams, creating scalable, efficient systems for global business.
Originally from Bulgaria and now based in Estonia, Ivan combines multicultural insight with practical experience. In addition to his business ventures, he is also an active early-stage investor supporting innovation-driven startups.
Expertise & Strengths
Strategic use of Amazon for global brand growth
Building cross-border structures between U.S. and EU markets
Proven experience scaling from startup to EXIT
International team and partnership management
Negotiation and conflict resolution across cultures
Digital export mentoring and platform-based sales
Belief:
“There is always a solution to any problem you might face during entrepreneurship.”
Highlights
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10+ years in e-commerce and digital export
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Founder of Estonia’s leading Amazon brand – EXIT
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Advisor for European exporters entering U.S. markets
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Active investor in international startup projects