2 months to a new market.
A practical export program that takes your company to its first international deals — step by step, backed by data and experience.
Why most export attempts fail
Wrong market, not bad product
60–70% of new export relationships fail within 2 years. The main reason isn't product quality — it's wrong market choice and missing decision logic.
Decisions based on gut feeling
Companies choose markets with limited data and high uncertainty. The result: wasted time, money, and focus.
The "figuring it out alone" problem
Export and sales teams are often left on their own — without a clear framework, tools, or support to make sales work systematic.
The EYBA program doesn't start with actions — it starts with decisions.
Most solutions focus on how to enter a new market. We focus on whether and why it's worth entering at all.
Science-based decision logic
We structure scattered info, market data, and expert knowledge into a clear decision framework. You don't need to be a strategist or data scientist.
Multi-stage market validation
We validate market choices before you invest time and money. Data + experience + decision behavior in one model.
Hands-on execution with your team
We don't hand you a report and walk away. We work alongside your team at every step — building clarity, confidence, and systematic sales work.
8 steps to a new market
Every week a clear focus, a concrete result.
Week 1
Set your goals
Review your export strategy and goals. If you're already in foreign markets — we analyze results by country: costs, challenges, and wins.
A clear, measurable export goal and honest assessment of where you stand.
Week 2
Choose your market
EYBA's validation model helps select the right market based on data. We combine market data, company capability, and team readiness.
A data-driven market choice — not gut feeling, but a validated decision.
Week 3
Build your contacts
Polishing your brand and communication for the target market. Creating an attractive profile and presenting it to the right audience.
A market-adapted brand profile and first contacts established.
Week 4
Find your partner/client
Systematic search — LinkedIn, Google, business networks. Whether it's a retail chain, importer, or distributor — we find the right fit for your product.
A shortlist of potential partners in your target market.
Week 5
The 100 contact rule
Find at least 100 potential partners in the target market. Validate the strongest candidates. Even smaller players and consultants can become key contacts.
A validated contact database and sales strategy.
Week 6
Failure or success?
10 "no" responses don't mean failure. Some markets are harder, some simpler. If a market doesn't work — better to discover it in 5 weeks than 2 years.
Clarity — whether the chosen market works or it's time to pivot. Either way, money saved.
Week 7
First meetings
Online, offline, or hybrid — each format has its role. Zoom works for introductions, but in Asian and Middle Eastern markets you need to go physical fast.
Meetings with potential partners — real business conversations.
Week 8
Close the deal
How to formalize a potential client into a partner. Plan a physical meeting quickly. A 13.5-hour flight is nothing for big business.
First international agreements or a clear roadmap for next steps.
What have program graduates achieved?
- Entering new markets across Europe, Scandinavia, the Middle East, and Asia
- Building predictable B2B sales pipelines
- Finding the right partners and distributors
- Turning export plans into real revenue
- Revenue and margin growth in the millions
Who is this program for?
Growth companies
looking to enter a foreign market for the first time
Active exporters
wanting to open a new market or expand an existing one
Export and sales teams
who need a clear framework and support
Incubators and development centres
wanting to offer their companies a structured export program
Requirements: Annual revenue of at least €200,000. Ideally, a dedicated export person or sales team.
Program details
Duration
8 weeks
Format
Weekly sessions (online + offline)
Group size
Maximum 10 companies
Price
€2,400 + VAT per company
Includes
Weekly mentoring, EYBA validation model, tools and templates, team support
Your mentors
Leila Haugas
Export Mentor | PhD Researcher
60+ companies mentored. 50+ markets. PhD research on market validation model development.
Maria Palk
Marketing & Events Leader
International hackathon organizer. Marketing, communication, and program design. The cross-cultural "Super Glue".
Ivan Gonchev
Serial Entrepreneur
3+ companies in Estonia, 3 in the US. One of Estonia's largest Amazon brand exits. Systems, technology, and numbers.
What our clients say
“I would describe the cooperation like this — Leila is my fuel, my sparkle of the day. When I have tough moments, she has the capability to visualize fast solutions instead of problems. Leila has been my consultant 7 years in exporting and branding.”
Merilin Alve
CEO, Wiera Nordic Scents
“Leila has a very important role in Mikskaar's growth and success because of her excellent knowledge and experience in communication and market development.”
Riho Alas
Chairman, Mikskaar
“A great way to quickly get your footing and move forward when you have no prior experience.”
Allar Luik
Sales Assistant, Sternoberg OÜ
“It was a great overview. Leila and Maria know their markets and cultures well — I loved their approach and positivity. You were wonderful! Thank you 🫶🏼”
Kiara Rumask
Export / Sales Developer, Hobbiton OÜ
“The training was thorough and I gained 200% more knowledge on how to do things the RIGHT way. LinkedIn, trade shows. I realised I should have started my LinkedIn 3 years ago so today I'd already have a ready profile — and I also realised that my trade show preparation and on-site management had been done COMPLETELY wrong.”
Kelly Uuk
CEO, Relaxationland OÜ
“You get a lot of information here that's hard to learn on your own.”
Veiko Võsoberg
CEO & Export Team Lead, Estberghouse OÜ
“It definitely gives you support and tools for entering new markets. Especially great for those just starting out in export sales — but there's also new information for experienced salespeople and a great opportunity to step out of your comfort zone in pursuit of new results.”
Serena Huul
CEO, Sternoberg OÜ
“I would definitely recommend this to anyone looking to enter international markets. You get a solid foundation here — knowledge you can apply going forward. For me, the biggest value was the target market validation table. And definitely the CRM.”
Egert Kont
Sales Representative, Relaxationland OÜ
“Because here you get answers to questions you've definitely already been asking yourself.”
Annika Kelt
Assistant, Estopuit OÜ
“It was a very good training.”
Irja Tuvikene
Manager, ENTI OÜ
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Ready to reach a new market in 2 months?
Program spots are limited. Book a free 30-minute consultation and let's discuss if the EYBA program is right for your company.