In today’s globalized business environment, effective communication is one of the most critical skills for international success. Yet, what seems like clear and straightforward communication in one culture can be perceived as rude, vague, or even misleading in another. Understanding the difference between direct and indirect communication styles…
At EYBA, we believe in continuous growth — not only for the companies we support, but also for ourselves as practitioners. At the beginning of November, our co-founder Leila stepped into an exciting (and admittedly uncomfortable) challenge: presenting her academic research to fellow students and Professor Alain Verbeke at Henley Business School…
In October 2025, EYBA and the Estonian Chamber of Commerce and Industry hosted the training “Effective Sales and Negotiations” for food sector companies as part of the AKIS (Agricultural Knowledge and Innovation System) framework. The program aimed to strengthen companies’ readiness for international markets and improve their export sales and negotiation capabilities.
In the latest Harvard Business Review (Jan–Feb 2025), Tony Guadagni’s article “Learning emerging skills doesn’t always pay off. Employees who focus on core skills perform far better.” offers a sharp insight:
“Companies want employees to focus on mastering their core skills. But 40% aren’t doing that — and that’s a mistake.”
On October 13, 2025, EYBA (Expand Your Business Abroad) and the Võru County Development Center launched a hands-on Export Growth Program bringing together 13 ambitious South Estonian companies for an 8-week intensive journey to reach real clients and partners abroad. The program runs from October 13 to December 5, 2025…
Expanding into international markets is one of the biggest growth opportunities for ambitious companies. But when it comes to choosing the right export strategy, business leaders often face a tough question: should you rely on gut feeling or should you trust hard data?
The truth is, successful exporters combine both…
In October 2025, a three-day professional training program titled “Effective Sales and Negotiations” was held for small and medium-sized food sector enterprises.
The main goal of the program was to enhance the participants’ international sales capabilities and to provide practical tools for entering new export markets with confidence and structure.
Expanding into international markets is one of the biggest growth opportunities for ambitious companies. But when it comes to choosing the right export strategy, business leaders often face a tough question: should you rely on gut feeling or should you trust hard data?
The truth is, successful exporters combine both…