New Training: A Strategic Approach to Trade Shows – Turning Events into Sales and Export Opportunities
Strategic Approach to Trade Shows: Practical Skills for Meaningful Results
📣 Võrumaa Development Centre & EYBA invite entrepreneurs to a hands-on training workshop on 17–18 February in Võru, Estonia!
Are you planning to exhibit at trade shows or want to elevate your current approach? Trade shows can be a powerful sales and export channel — but only if approached strategically. This two-day practical training gives you the frameworks and tools to:
- understand the role of trade shows in B2B sales and export
- craft an effective trade show strategy
- identify and activate quality business contacts
- boost your return on investment from events
- conduct impactful meetings and conversations
Why This Training Matters
Trade shows are more than booths and brochures — they’re opportunities to grow sales, find partners, and strengthen B2B relationships. But success requires preparation and strategic thinking.
In this workshop you will:
- gain practical tools you can apply right away
- learn how to optimize your event budget and presence
- master techniques for building and nurturing contacts
- get tips on presenting your business with confidence
This training is perfect for:
- companies attending trade shows for the first time
- businesses ready to develop a clear trade show strategy
- export-oriented companies seeking international partners
- sales and export professionals.
Who Should Attend?
- Small and medium enterprises
- Export-focused companies and producers
- Sales leaders and export teams
- Participants supported by regional development centres
Register Now!
📅 17–18 February
📍 Võrumaa Development Centre, Jüri 19a, Võru, Estonia
🎯 2-day practical workshop for business owners and sales teams
🔗 Learn more and sign up here: vorumaa.ee/uritus/strateegiline-lahenemine-messidele
👉 Võrumaa Development Centre: “Strategic Approach to Trade Shows” event page: facebook/v6rumaa.arenduskeskus
Don’t miss practical insights that will help you turn trade shows into measurable business results!
📈 Make your trade show participation work for growth.
