Who we are
Export mentors and international growth strategists helping ambitious companies expand globally through science-based decision logic.
Developing international markets isn't just our profession — it's our way of life.
EYBA (Expand Your Business Abroad) is a team of dedicated export mentors and international growth strategists based in Estonia, helping ambitious companies expand globally through proven strategies, mentoring, and market development programs.
We are practitioners — not just consultants.
Meet the team
Our core team combines decades of hands-on experience in export strategy, B2B sales, marketing, and e-commerce — providing both strategic vision and practical guidance.
Maria Palk
Export Partner & Practical Sales Expert
Maria is an expert in organizing international hackathons and business events, acting as the cross-cultural "Super Glue". Her strength lies in turning strategy into action and bringing international teams together.
Leila Haugas
Export Mentor & International Growth Strategist
Leila has guided 60+ teams in international markets, combining her PhD research with practical export experience across 50+ markets. She leads EYBA's strategic direction and the development of science-based decision logic.
Ivan Gonchev
Amazon Strategist & E-Commerce Practitioner
Ivan has founded 3+ companies, including a successfully exited Amazon brand. He combines IT expertise with e-commerce experience, helping companies launch and scale on global marketplaces.
What we specialize in
We believe every product and service with global value deserves to reach international markets. Here's how we make that happen.
Internationalization & market entry
Science-based decision logic to evaluate and select the right target markets — so you invest where it matters most.
B2B export sales & mentoring
Practical, hands-on guidance to build sales pipelines, find partners, and close your first deals in new markets.
Cross-cultural business communication
Navigate cultural differences, negotiation styles, and business etiquette to build lasting international relationships.
International e-commerce & Amazon growth
Launch and scale on Amazon and global marketplaces with data-driven strategies and experienced practitioners.
How we work
Sustainable international growth is built on collaboration, curiosity, and consistent action. Together, we help businesses turn knowledge into measurable results, faster.
Practitioners first
Everything we teach, we've done ourselves. Our advice comes from real export experience, not textbooks.
Data-driven decisions
We use science-based frameworks and validation models to remove guesswork from market selection.
Hands-on support
We don't hand you a report and walk away. We work alongside your team through every stage of market entry.
Ready to grow internationally?
Book a free 30-minute consultation and let's discuss how EYBA can help your company reach new markets.
