📅 October 2–30, 2025
đź“Ť Estonian Chamber of Commerce and Industry, Tallinn & Zoom
International Sales and Negotiation Skills for the Food Sector
The sessions took place as follows:
- October 2 – Estonian Chamber of Commerce and Industry, Tallinn
- October 16 – Online (Zoom)
- October 30 – Estonian Chamber of Commerce and Industry, Tallinn
Total duration: 24 academic hours, held under the Agricultural Knowledge and Innovation System (AKIS) framework.
Focus and Key Topics
The program concentrated on strengthening international sales and negotiation expertise, addressing these critical areas:
- Market analysis and target market selection
- Understanding customer segments and buyer personas
- Market entry strategies (direct sales, e-commerce, partnerships, distributors)
- Adapting marketing and brand communication to cultural context
- Sales forecasting and pricing strategies
- Negotiation techniques, contracts, and risk assessment
Participants gained comprehensive knowledge of market entry processes and cultivated practical abilities for overseeing international business operations.
Learning Methods and Tools
Each session blended theoretical instruction, hands-on exercises, and collaborative work. Participants accessed EYBA's proprietary tools and templates, such as:
- Target Market Evaluation Model
- Buyer Persona Template
- Sales Message and Email Templates
- Regulation Checklist
- CRM Planning Template
Upon completing the program, participants developed and delivered personalized market entry plans aligned with their organizational objectives.
Trainers
Leila Haugas – Export and Sales Mentor, Co-founder of EYBA. Drawing on fifteen-plus years of expertise, Leila has mentored enterprises throughout the U.S., Europe, Asia, and the Middle East, supporting measurable expansion into fresh territories methodically and systematically.
Maria Palk – Marketing and Export Expert, Co-founder of EYBA. Maria has collaborated with numerous organizations in formulating worldwide sales approaches, refining corporate positioning, and discovering B2B prospects internationally. Her methodology emphasizes practicality, transparency, and attaining concrete outcomes.
Outcomes and Impact
Following the training, participants obtained:
- Organized comprehension of export market entry
- Resources for examining markets and categorizing clientele
- Proficiency in formulating competitive pricing and revenue approaches
- Self-assurance in managing negotiations and cross-border commerce dialogues
The initiative underscored that prosperous exporting requires methodical preparation, clear direction, and practical application.
Certification and Next Steps
Participants completing the program earned formal certificates and invitations to participate in EYBA's supplementary mentoring initiative emphasizing "developing export partnerships and networks."
đź“… Registration deadline: September 26, 2025.
EYBA – Empowering Estonian Companies to Grow Internationally
EYBA (Expand Your Business Abroad) helps Estonian small and medium-sized enterprises establish export preparedness, formulate market entrance blueprints, and accomplish enduring global expansion using coaching, educational programs, and collaborative alliances.